Reference no: EM133300097

1. Which of the following is NOT a reason why fans purchase team merchandise?

a. Preference for the brand manufacturer

b. Attraction to the sport organisation

c. Value for money of the merchandise

d. Attributes of the product itself

2. Social identity is:

a. ...that part of an individual's self-concept which derives from their knowledge of their membership of a social group and the value attached to that membership...

b. ...the way we consider others view us and what they feel we are like as people....

c. ...the identity, values and views of ourselves that we present to others, irrespective of what we hold on the inside....

d. ...the identity, values and views of ourselves that we hold inside, irrespective of what we show others....

3. Which of the following is NOT a reason for why threats are generally considered bad to employ in negotiation?

a. Can be met with an unfavourable response

b. Threats are crude and blunt

c. Threats are unfair

d. Empty threats are useless

4. Sports fans use sport teams and clubs to satisfy two basic needs:

a. ... their need for group conformity and a sense of success...

b. ... their need for group protection and a sense of belonging...

c. ... their need for group affiliation and a sense of camaraderie

d. ... their need for being successful and a sense of superiority...

5. Targeting in sponsorship refers to:

a. Demonstrating that the target audience of a sporting entity matches that of the sponsor's market

b. Demonstrating a return on investment to a potential sponsor

c. Targeting a range of sponsors that would be interested in your sporting entity

d. Identifying the most profitable sponsor for your sporting entity

6. Which of the following is NOT a feature of a sport/recreation grant?

a. Provided by the Government

b. None of the above

c. No interest is payable or accrues

d. Is not required to be paid back

7. What benefit do most sponsors consider the MOST important in any sponsorship deal?

a. Brand awareness

b. Exclusivity

c. Brand association

d. Brand loyalty

8. Which of the following were the best performing sport entities in terms of licencing?

a. Sports governing bodies and associations

b. Sport teams

c. Sport personalities

d. Tournaments and competitions

9. What is the name of the overarching body in control of elite sport in Hong Kong?

a. The Hong Kong Sports Commission

b. The Leisure and Cultural Services Department

c. Sport Hong Kong

d. The Hong Kong Institute of Sport

10. In the negotiation process, the five basic techniques for contract negotiators are:

a. Bargain, anger, happiness, logic, threat

b. Compromise, listen, bargain, emotion, anger

c. Compromise, bargain, emotion, logic, threat

d. Abuse, laugh, compromise, emotion, threat