Overall success of company

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Reference no: EM131518568

Company: Coca-Cola

Assignment Steps

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 word the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace.

Include the following:

  • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-wrd executive summary including at a minimum the following elements:

  • Required executive summary elements:
  • Strategic Objectives 
  • Products or Services 
  • Optional executive summary elements:
  • Resources Needed 
  • Projected Outcomes

Reference no: EM131518568

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