Overall scope and mission of the organization

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Reference no: EM132219594

You are to write a report on the topic below. Length will be 700 words.

SHC Confectioners (the company identified in Week One Case Study) has been acquired by M & M Mars and assigned to the Dove Division of the company.

Address and identify these six interrelated items:

(1) the overall scope and mission of the organization,

(2) company goals and objectives,

(3) a source of competitive advantage,

(4) a development strategy for future growth of the SBU,

(5) the allocation of corporate resources to accomplish your goals,

(6) synergy via the sharing of corporate resources, intangibles, or programs across businesses or product lines.

You will have to go to M & M Mars and get their corporate history, organizational structure, mission and vision to write this paper.

CASE PROBLEM:

You are the CEO of SH Confectioners and have requested your marketing department to devise a marketing plan for your new line of Grand Marnier filled (a potent orange flavored liquor), chocolates. The chocolate line is touted to be high-end, high-quality, gourmet confectioner’s chocolate with imported and premium ingredients. You are located in San Francisco, California and intend on marketing to the western market (Nevada, Washington, Oregon, California, Arizona, Idaho and Utah); to begin by Valentine’s Day.

Reference no: EM132219594

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