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Overall organizational corporate brand

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Reference no: EM133161326

The four stages of IMC necessitated the synergy between all marketing communication activities. Another key component is the integration of external 4 marketing communication efforts of internal marketing to align it with the overall organizational corporate brand (Angelopulo & Barker)

What are four features of contemporary IMC programmes, and what examples are there for it?

Reference no: EM133161326

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