Reference no: EM132205926
1. Eskimo? Joe's food, logo? products, and overall experience keeps customers loyal and coming back time and time again. Such customer loyalty increases? __________________.
A. Sustainable marketing
B. Marketing myopia
C. Customer lifetime value
D. Partner relationship management
E. Market offerings
2. In addition to selling? food, drink, and a variety of items that feature its popular? logo, Eskimo? Joe's offers its customers a valuable? experience, known as its? ______________.
A. Needs
B. Market offering
C. Demands
D. Marketing myopia
E. Wants
3. The owners of Eskimo Joe's understand the customers' needs and wants by sensing and responding to those needs, indicating that Eskimo Joe's assumes which philosophy?
A. Selling concept
B. Production concept
C. Product concept
D. Marketing concept
E. Target marketing concept
4. Eskimo Joe's offers food, spirits, and logo merchandise to customers, who in turn, offer Eskimo Joe's money. What is this relationship known as?
A. Customer equity
B. Marketing
C. Marketing management
D. Exchange
E. Shared value
5. Eskimo? Joe's is an important part of the? community, including? customers' lives and customer? involvement, which indicates Eskimo? Joe's is involved in? _________________.
A. Customer satisfaction
B. Marketing myopia
C. Exchange
D. Promotion
E. Customer engagement marketing
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