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Discussion
Overall creative/media plan -State the campaign goals and how the campaign will achieve its goals -create value proposition/selling idea; brand story/brand promise of your product/service -create features, benefits, and proof for product/service: How is it different from competition? Are there competitive difference(s) to exploit?
Discuss your strategy for positioning and differentiating your product. What market segments will you target? What is your value proposition? Discuss how you will differentiate your product from similar competing brands
If the seller holds a second-price, sealed-bid auction, who will win the auction and how much will this person pay? - who will win the desk and how much will he or she have to pay?
Purpose: Explore strategic issues in sport management. This is a team-based project with teams assigned by the instructor. The strategic analysis centers on the expansion of Adidas in the Chinese market
How does a company like Netflix use information gained about from the 4ps:product, price, placement, and promotion?
Opportunities and Challenges
Suggest two applications for the IPIP-NEO Personality Test in regard to employee preferences or tendencies and the communication, work style, and leadership of the people in a work group.
Branding can lead to enhanced customer relationships because the customer can easily identify with a product. The brand might have a "status" associated.
Choose 5 advertisements from print media (newspapers, magazines). Make sure that the ads are diverse in the kinds of products they are selling.
What are the real-life implications of each one? Which ones are likely to be most useful or beneficial? Which ones have some problems?
Case Study based on Lozells Fine Chocolates - do Segmenting, targeting and positioning for international markets
How does the product appeal to your selected customer segments? For example, is your product distinctive or does it provide superior quality for the price? Write your positioning statement for the product
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to "go to market".
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