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Overall concept of stp

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STP PROCESS What's the overall concept of STP? What is it? Why would an organization need to undertake this strategy? What are the benefits? How does it relate to other parts of marketing? How would Nike apply the STP process? What if Nike Targeting Segmentation? Undifferentiateds, concentrated or differentiated strategy? How does Nike position their products and how is it perceived by the target market?

Reference no: EM131728526

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Overall concept of stp : STP PROCESS What's the overall concept of STP? What is it? Why would an organization need to undertake this strategy? What are the benefits?
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