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Overall brand influences your loyalty to the product

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Reference no: EM133149999

Consider a product that that you are loyal to, that is part of your personal brand.

Define one of these essential concepts in branding from the course readings or other credible sources:

Brand equity

Brand awareness

Brand loyalty

Perceived quality

Brand associations

Brand assets

Explain how the branding concept you described and the overall brand influences your loyalty to the product.

Explain how understanding branding can help you be a better consumer and marketer.

Reference no: EM133149999

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