Outsourcingfranchises vs own manufacturingretail outletsfor

Reference no: EM13361559

Outsourcing/Franchises vs. Own Manufacturing/Retail Outlets

For its Zara brand, Inditex manufactures the majority of the garments sells and undertakes all of its own distribution from manufacturing plants to its directly managed retail outlets. Benetton outsources most of its production and most of its retail outlets are owned and operated by franchisees. Which is a superior system?

Reference no: EM13361559

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