Reference no: EM132309764
Team Name: Xero to Hero
Company Name: Food and Services Limited
Industry: Accommodation and food services
Distribution: Online Only
Strategy: Cost Leadership Strategy
INTRODUCTION Our company ‘Eat. Sleep. Repeat.' is a fast growing business that was established two years ago to fill a gap within the Australian market by connecting consumers to leisure and entertainment businesses. We act on behalf of the businesses by providing consumers with exclusive deals.
For example, a hotel would provide a special rate for the night for customers that book with our company or a café would advertise specials food deals.We plan on achieving this through an online platform that offers a range of vouchers available. These vouchers have deals on businesses goods and services at lower costs than what it would normally be. For example, a hotel would offer Monday night special rates through us to fill their occupancy and consumers would take advantage of the special rate.
We strive to make our products/deal packages the best in the market and help small businesses develop and grow into their community by making their presence known to a broader audience of consumers.‘Sleep. Eat. Repeat.'s online platform helps reach potential customers globally through targeted online advertising. For example, large airline companies can refer consumers to ‘Eat. Sleep. Repeat.' for accommodation and food services at lower costs than if they booked directly.
Our Online platform helps us reach more consumers globally by having our presence known and advertised by holiday organizations promoting our product to domestic and international travelers looking for places to sleep and eat, during their time in Australia. By having an instant ability to purchase a voucher right at their fingertips, it enhances the consumers experience for them.
By giving them a fixed price for the business accommodation and or food it allows consumers to budget their holiday or business trip, allowing people with low incomes to enjoy more leisurely experiences at lower cost.
Our business has designed our app and website to be easy to share amongst our customers to gain more users, for example our online platform shows a deal that our customer wants to go to with a friend or partner so they can send people the link to the deal to the friend or partner by text Facebook or other means or even posting on their social media account asking for people to join them.
Part of our success has been is because of our choice in the type Enterprise Resource Planning system.The system in place allows to have standardized business processes as well as having improved efficiency internally and externally with our stakeholder, such as our staff, customers and small businesses.
What are the advantage and disadvantages of outsourcing the HR & Payroll cycle in your organisation?