Outsources its promotion to creative agency

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Reference no: EM131721383

1. You are the marketing manager for a company that outsources its promotion to a creative agency. How does this impact your ability to develop an IMC? Be specific in detailing which elements of the promotion planning process would be impacted.

2. Give an example of a service encounter you have experienced in which each of the 4 characterisitics of services was displayed and delivered. How does each of these 4 characteristics impact the development of a marketing plan?

Reference no: EM131721383

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