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Jean-Michel is the CEO of Kronos Timepieces, a retailer and manufacturer of fashion watches and watch accessories. The company, which was founded in 1925, is based in Switzerland and employs around 1,000 people in five countries. It currently sells its watches in 27 countries, with a recent expansion into several Middle Eastern and far Eastern countries. Kronos has decided to introduce a lower-priced unisex wristwatch. Jean-Michel has been considering contracting a brand new factory located in Singapore to manufacture the lower-priced line of wristwatches, rather than using Kronos' older, main factory, which is located in nearby Grenchen. Which of the following factors best supports Jean-Michel's decision to outsource production of the watches?
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