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Jeremy Kalinda launched his own clothing label in 2009, vowing to sell his original shirts, sweaters, and ties only through his own stores and on the Internet. To further boost the success his company has had so far, he realizes that it is crucial to keep customers coming back for more. So, like small business everywhere, Kalinda wants to employ customer retention techniques that will establish a strong foundation for repeat business.
Question: Outline two specific customer retention techniques which you can recommend for Jeremy to engage in as he plans to work on this aspect - Explain your responses
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