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1. Define marketing research in Sports and Recreation Management. Describe the relationship between marketing research in Sports and Recreation Management and the strategic marketing process.
2. What are the various steps in the marketing research process in Sports and Recreation Management?
3. Define problem and opportunity definition and explain why this step of the research process is considered to be the most critical.
4. Outline the steps in developing a research proposal.
5. Define a research design. What are the three types of research designs that can be used in research?
6. Describe some of the common data collection techniques used in marketing research in Sports and Recreation Management.
7. Outline the nine steps in questionnaire design?
This assessment is designed to allow students to identify relevant sources for their research and undertake review on a theoretical concepts
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