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Outline the process of capturing customer data. Based on the interaction between the organization and its customers, vast amounts of information can be obtained. In a CRM system, the issue is not how much data can be obtained, but rather what type of data should be acquired and how those data can be used effectively for relationship enhancement. The channel, transaction, and product or service consumed all constitute touch points between a customer and the organization. These touch points represent possible areas within a business where customer interactions can take place and, hence, the opportunity for acquiring data from the customer.
Assume you are the manager for a Hard Rock Café. Your boss has asked you to evaluate how the company is using its Web site to gather customer data. Go to the Web site for the Hard Rock (https://www.hardrock.com) and provide a detailed critique on how the site is used for capturing customer data. Comment on the types of customer data the Web site is designed to capture, and explain how those data would benefit your local Hard Rock operation.
The decision in Macpherson v. Buick Motor Car (1916) changed our expectations of corporate responsibility from a philosophy of 'Caveat emptor' to one of 'due care' by eliminating the doctrine of privity of contract and introducing strict product l..
Briefly explain the organization you have selected for the SLP, discuss where the unit responsible for logistics is located in the organizational chart, briefly explain the duties and responsibilities of the logistics unit, and note the level of r..
The market price of the Vernon bonds without the warrants was $180,000, and the market price of the warrants without the bonds was $20,000.
Define and describe IoT and IoE. What is the difference among an extranet, intranet and the Internet?
The organizational problems in business messages?
Online Job Advertisement: Create a realistic online job posting for the position that you selected. The online job posting is the primary source for recruiting
Consider the following array of values found in a stem-and-leaf display:
what is the difference between qualitative and quantitative research?how are each useful? what are their limitations?
If you were in charge of training and development for your company, which training option or options-such as on-the-job training, cross-training
important information about international staffingi would like understanding the cultural differences inherent in
For some reason, I am just having trouble with the concept of triggers, and advice would be greatly appreciated. Use that the relationship between the following tables is M-M, and use the tables as the basis for answering questions 10B.53 thro..
What is your target market? What is the size of your target market?
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