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Question 1: Outline the new product process for Pepsi Next. How consistent is their approach to the process described in the class?
Question 2: PepsiCo has been quite persistent with pursing mid-calories beverage products - why do you think this is the case? Do you agree with their decision to introduce Pepsi Next? Why/why not?
Question 3: How is the performance and market acceptance of Pepsi Next likely to impact the overall brand equity of Pepsi? Should PepsiCo have launched this product under a new brand instead?
Question 4: The launch strategy seemed to heavily focus on generating trials. Why was this important? How else could the launch program have been structured? The assignment should be submitted on Canvas in a single-spaced word document and should not exceed two pages. Ensure that your name is clearly printed on top.
Explore the impact that emerging technologies like Business Intelligence, Cloud Computing can have on accounting and business decisions
Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product. Discuss the new product development process
CompuTech estimates it will need I00.000 chips a year if sales go as expected. But if sales are slow, fewer chips will be needed.
What should be the mix of formats for future IndyCar races use and Where should future IndyCar Series races be located (U.S. or foreign markets)?
Memo to the marketing staff regarding the company's introduction of a new diet supplement. identify the persuasive language and positioning needed to attract three different target audiences: Baby Boomers, Gen Xers, and Gen Y-ers
Select a company and identify its mission, vision, and values. Address the following in 525 to 700 words: Describe the company's culture based on your analysis.
A TV program has a rating of 17.6. With approximately 109.6 million television households in the United States as of 2005, what is that program's CPM.
Briefly describe the industry market for your organisation and evaluate current trends - Outline and examine the major market segments for your organisation and identify your primary, and secondary target markets
Write a formal business letter from your company (Rasmussen Consulting) to MovieFlix. For your letter, you will need to follow proper business formatting guidelines and use "block letter formatting
Identify iPod key success factors by analyzing the key elements
What are the pricing objectives, policies, strategies and procedures? To what extent are prices set on sound cost, demand and competitive criteria?
select an existing business that utilizes short medium and long-term strategic planning. you may also use your own
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