Outline the four customer segmentation bases

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a) Considering Hyundai operates its electric vehicles on a global scale, they will need to decide if they will standardise or adapt their marketing program within Australia. Define what standardisation and adaptation is and outline one marketing mix decision Hyundai may need to adapt to the Australian market.

b) List and briefly outline the four (4) customer segmentation bases discussed during this trimester. Discuss which ONE segmentation base you believe sets apart electric vehicle (EV) customers from customers who drive petrol or diesel cars, justifying your response.

Reference no: EM132969329

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