Outline the foundation and history of the tourism

Assignment Help Marketing Management
Reference no: EM132932071

THE101 Introduction to Hospitality, Tourism & Event

Assessment: Case Study Report

Learning Outcome 1: Outline the foundation and history of the tourism, hospitality and events industries and the influence on today's product offerings.
Learning Outcome 2: Describe the scope, characteristics and diversity of the tourism, hospitality and events industries and how they interplay.
Learning Outcome 3: Examine the various environmental, economic and socio-cultural impacts often associated within the tourism, hospitality, and events industries.

Context:

The tourism, hospitality and event industries encompass a wide range of organisations that operate to meet the needs of consumers in a variety of different ways. While tourism, hospitality and events can be heavily competitive, organisations from industry segments such as airlines, hotels, restaurants & bars, event organisers, cruise providers and tour operators rarely work in isolation, relying on each other to offer quality products and experiences to consumers. In addition, to operate successfully in the future, organisations within tourism, hospitality and events need to keep abreast of consumer profiles & demand, economic fluctuations and environmental concerns, adapting their products & services in response to any changes.

This assessment will allow students to gain an appreciation of the range and scope of organisations within the tourism, hospitality & events industry, as well as how these sectors interact to support each other. Students will also consider external forces that impact on organisations and consider strategies that organisations devise to react to changes in the marketplace.

Instructions:
Students are required to write a report in which they investigate the relationship between organisations within the tourism, hospitality and events industries. Students should select one (1) tourism, hospitality or events organisation that currently operates within Australia. The chosen organisation should not operate within the government sector or have been previously researched in a different class. Student must confirm the suitability of the chosen organisation with their lecturer. Within the report, students should:

- Provide a brief overview of the history and current operations of the chosen organisation.

- Outline at least two (2) practical examples of how the chosen organisation interacts with other organisations within the hospitality, tourism and events industries.

- Describe one (1) socio-cultural, one (1) environmental & one (1) economic trend and briefly explain the impact that these trends have had on the operations of the chosen organisation and/or the tourism, hospitality & events industries in general.

- Outline at least two (2) strategies that the organisation has implemented to address the trends highlighted above.

Attachment:- Introduction to Hospitality.rar

Reference no: EM132932071

Questions Cloud

Calculate the earnings per share that will be reported : During 2020, Finco had an additional 5-for-1 stock split. Calculate the 2018 earnings per share that will be reported in Finco's 2020 annual report
Distinguishes a mono-synapic from a poly synaptic reflex : What distinguishes a mono-synapic from a poly synaptic reflex
Separation of the two flame populations : The Chatham Islands are about 850 kilometers off the coast of New Zealand. One species of bird living on the islands, the black flame (Petroica traversi), 1980
Explain the key requirements of the Privacy Act : Explain the key requirements of the Privacy Act with regard to personal Information (PI). Explain key requirements of relevant legislation
Outline the foundation and history of the tourism : Examine the various environmental, economic and socio-cultural impacts often associated within the tourism, hospitality, and events industries
Find which is an example of a profit center : Which is an example of a profit center? An individual restaurant which is part of a chain of restaurants. The accounting department.
What evidence is there that mass extinction events occurred : What evidence is there that mass extinction events occurred?
How should loud account for this contract modification : The unlimited talk and 2 GB data plan is priced at $55 per month. How should Loud account for this contract modification
Discuss the difference in ex vivo and in vivo therapy : Describe why gene therapy is considered to be a promising treatment for a number of diseases. Discuss the difference in ex vivo and in vivo therapy.

Reviews

len2932071

7/1/2021 11:54:54 PM

Please follow all the instructions as my teacher is very strict. Thank you.

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd