Outline the essential information marketers need

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Reference no: EM133527251

Question: As marketing experts, you have been approached by Koala Home, an Australian-based furniture company, to assist them in repositioning one of their existing brands. The brand currently has a reputation for affordability and decent quality, but Koala Home aims to transform itself into a premium-quality offering. As consultants, outline the essential information marketers need to have and describe how you would approach each stage to achieve the desired positioning.

Reference no: EM133527251

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