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Outline Reviewing E-Businesses
I. Should companies build in-house social networks for external activities or use existing public social networks? Any examples?
II. Describe how online communities target individuals, and what it takes to make a successful online community. Also can you explain how you could create an online community to increase potential e-Business sales for a particular company?
III. Discuss why privacy on the Internet is an issue and what e-businesses can do to ensure privacy. Also, please give examples of what can go wrong in the e-Business environment if privacy is not considered important by an e-Business entity.
IV. Survey results on the incidents of cyberattacks paint a mixed picture; some show increases, some show decreases. What factors could account for the differences in the reported results?
V. A company is planning a wireless-based CRM system. Almost all the benefits are intangible. How can you justify the project to top management?
Explain the Ansoff Product-Market Expansion Grid and discuss its importance in strategic marketing planning. You are required to support your answer using examples from the tourism and hospitality industry
Customer relationship management system implementation
Promotion strategies of the one's own developed website
Compare and contrast General Motors operations in Europe and China. What are they doing wrong in Europe and what are they doing right in China?
Identify the specific components of a market segmentation strategy and discuss the strategic and economic importance of each component.
The module provides an introduction to the Fundamentals of marketing through implementing and monitoring marketing activities, touching also on the need to ndevelop product knowledge.
Identify and explain one type of market segmentation that you believe is being adopted by the Virgin Group Describe two other types of market segmentation that can be adopted by Virgin Group and explain the importance of market segmentation, tar..
Management believes they can increase the price per chair by 10 percent in this new situation and improve profits by 10 percent. However, the sales department cautions that the price increase may decrease sales by 10 percent because the chairs wil..
What is the importance of marketing and what is the scope of marketing? What are the marketing advantages of strong brands? Describe the four steps of brand building.
Explain how the economic theory of supply and demand applies to the insurance market. Describe how the courts, the law, and the insurance commissioner provide consumer protection in the insurance market.
Organic revenue growth
Evaluate Panera Bread's strategy and its effectiveness with executing the strategy within the competitive fast-casual restaurant marketplace.
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