Reference no: EM133171465
1. Make a narrative statement for the outline of the strategic marketing plan.
2. Explain the following:
a) what role does strategic management play in marketing?
b) what are the foundational principles of strategic marketing management?
c) what is strategic marketing management error analysis?
3. If the company have no marketing strategy, explain the following consequences that might affect to their goals, mission and objectives.
a) losing out to competitors
b) losing market share to existing and start-up competitors
c) gaining and retaining fewer customers
d) missing out an opportunities for better targeting
e) lack of planning and discourage to execute good ideas
f) easily collapse
g) no direction in attaining the company's goals and objectives
h) lack of management
4) Nokia Telecommunications Company is one of the top mobile phone manufacturers, beginning in the 1990s. The first GSM call was made in 1991 using Nokia equipment. Rapid success in the mobile phone sector allowed Nokia to become, by 1998, the best-selling mobile phone brand in the world. As time goes by, Nokia Telecommunication Company's downfall was caused by the major issues in 2007 resulting from the recall of 46 million cell-phones that encountered faulty batteries due to Nokia's poor decision-making and management style.
What would you suggest as the best marketing strategy to focus on a successful operation in order to restore their best-selling phone in the world market today? What is the best thing you can do to restore the company's image and continue patronizing its business products? Use Strategic Marketing technique.
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