Reference no: EM132222187

Aim of the Assessment

The aim of this assessment is to explore the theoretical constructs and frameworks available to hospitality managers by interpreting key financial data from a hospitality business and to apply effective revenue management techniques to resources in this hospitality business.

Learning Outcomes

1. Critically appraise the elements that contribute to measuring business performance in hospitality enterprises.

2. Critically evaluate processes involved in the management of revenue in hospitality enterprises.

3. Design a revenue management strategy for a hospitality enterprise.

Assessment Brief

The Luzern Townhouse Hotel Case Study

YOU ARE REQUIRED TO:

Prepare a report for the owners to advise them on the current and future financial situation of the hotel, the report should include the implications and possibilities through the acquisition of the new property and your proposals to improve room sales and profitability over the coming year

STAGE 1
An analysis and evaluation of the current financial and market position of The Luzern TownHouse Hotel. (800 - 1000 words)
Your evaluation should be in the form of a SWOT analysis and focus on:
(1) identifying any strengths and weaknesses the hotel accommodation operation has in its sales and market environment
(2) identifying any strengths and weaknesses from expected operating and financial bench marks for this type of hospitality operation and its location
(3) identifying any opportunities and threats by this new acquisition

STAGE 2:
1. An outline of a new revenue management strategy to include a pricing structure and room packages for The Luzern TownHouse Hotel. (1500 - 2000 words)

This outline should focus on:
(1) A review of current room rates
(2) Increasing accommodation revenue through developing existing markets
(3) Identifying new accommodation markets e.g. conference and leisure
(4) Other sources of possible revenue.

2. Present a budget proposal for the coming year 2019, the budget should be prepared by using and adapting the template used in the case study data file.

The proposal should include:
(1) New sales forecasts incorporating any changes in demand that may be influenced by your pricing strategies outlined in response to question 1 of this case study.
(2) An operating budget for 2019 incorporating any new cost targets that you have recommended through your SWOT analysis in response to question 1 of this case study.
(3) A forecasted balance sheet of the business at 31 December 2019

3. The owners are considering taking over the restaurant once the current outsourcing arrangement ends. To support this strategy you should carry out an evaluation of the restaurant operation (Appendix 5) using Menu Engineering techniques and propose to the owners a revenue management strategy (500 - 1000 words)

(1) Classify each dish according the menu engineering matrix
(2) Make recommendations for alternative dishes / menus
(3) Review the pricing strategy so as to maximise profit contribution for the brasserie.
(4) Recommend a range of strategies for the brasserie to maximise cover turnover.
(5) Recommend possible closer synergies with the hotel operation with the intention of increasing both hotel occupancy and revenue generation for the whole operation.

4. Using the budget you have prepared above, analyse and evaluate the data by using standard hospitality and business ratios and identify any strengths and weaknesses. (500 words)

Note: You want to do is make a report on the basis of the spreadsheet and menu. In the menu we can edit to increase sale of hotels. And mention what are the business strategies that can increase the sale of the hotel like discount, packages. By this you want to make a business report on how the hotel can increase there profit with there recourses.

Attachment:- Assesnment brief.zip