User Account

All Pages

Outline international marketing strategy

Assignment Help Marketing Management
Reference no: EM133038030

MKT744 Global Marketing And Sales Development - Ulster University

Company:- Bosnia and Herzegovina

International Marketing Evaluation and Strategy

You will be allocated a country and an SME by your seminar tutor. You thenrequired to conduct a business environment audit of that country for expansion. You should conduct a PESTLE analysis for your allocated country, describe and evaluate those aspects of the environment (political, legal, economic, socio-cultural, technological, and environmental) in the potential global market that are relevant to and, have implications for, developing a marketing strategy. The purpose of this evaluation is to identify potential market opportunities for the introduction of your allocated product/service. You will then be required to develop or select the allocated company's product/serviceto show how it can be developed in your country based on your PESTLE evaluation. You will then develop a global marketing strategy to that country for your product/service. This will include (although not exclusively):

- Justifying the opportunity in the country for the product/service you will develop.

- Provide an overview of the competitive landscape for the offering you are developing in your allocated country.

- Develop and design an outline international marketing strategy. You will need to discuss the product and modifications (if any) to allow entry and market establishment, pricing decisions, effective promotional efforts to establish awareness and establish market presence, distribution choices and brand/name along with suggesting the key challenges to global expansion for the SME in this market.

- You will be required to ensure that the PESTLE and international marketing strategy are linked to justify your decisions and choices.

Attachment:- Global Marketing And Sales Development.rar

Reference no: EM133038030

Questions Cloud

Coles diversity training : What really is diversity? How is it related to inclusivity? How does equity differ from equality? What does it mean to create a climate of belonging?
About discovering cause-and-effect relationship : It is about discovering the cause-and-effect relationship. What real problem is causing the observed problem?
Explain types of legislation : Bridgette a second year electrical apprentice is being harassed by her current team as she is the only femalein the organisation.
Ideal amount of inventory : A firm sold 2000 tops and 1800 pants last quarter, and currently has inventory of 600 tops and 1100 pants. What is the inventory/sales ratio for each?
Outline international marketing strategy : Develop and design an outline international marketing strategy. You will need to discuss the product and modifications - International Marketing Evaluation
Atlantic information systems : Atlantic Information Systems has an explicit policy of "no sexual touching" between employees. Helen, a member of John's staff, has received poor performance re
What amount should be recorded as treasury shares : In 2020, FT Corporation acquired 12,000 shares of its P1 par value ordinary shares at P36 per share. What amount should be recorded as Treasury shares
Journal entries to account for the revaluation : ABC Ltd has the following land and buildings in its financial statements as at 30 June 2022:
What amount of unrealized gain or loss should be reported : Security EE - 1,000 shares, Security FF - 10,000 shares, and Security GG - 20,000 shares. What amount of unrealized gain or loss should be reported

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd