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Outline and explain the concept of internal marketing

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Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation? 

Reference no: EM13308962

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Assignment TaskThis is an individual assignment. Complete the following in report format (2500words).Outline and explain the concept of internal marketingand why it is important in service products. How wouldyou introduce an effective internal market..

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