Reference no: EM132763002 , Length: 1000 Words

Assignment: Mary Kay

Incentive travel is a growing field because travel is the ultimate motivator, encouraging employees to work harder, sell more, or stay with the company longer. Originally designed as a prize for employee performance, incentive travel is now being used in many different ways. Incentive purchase cards such as Air Miles are also gaining popularity.

The company gains through increased productivity or sales, decreased absenteeism or a better safety record and the employee wins by being treated to an all-expense-paid exclusive trip. The destination chosen for the award also wins by hosting a group of people who might not otherwise be visiting. Incentive travel is a potential growth area for the travel services component of the tourism industry.

Assignment Instructions

Canada is a popular incentive travel destination. Suppose you were employed by an incentive program planning firm and were approached by Mary Kay Cosmetics to organize a 7 to 12 day program, somewhere in Canada, for 25 incentive winners - 10 from Canada and 15 from the United States.

The goal of the program is to network and have fun, as well as to provide educational and inspirational aspects. Keeping this in mind, use the Internet to check out what VIA Rail, Rocky Mountaineer, Silversea Cruises, and Regent Seven Seas Cruises have to offer. Outline a program for Mary Kay that involves either a cruise or train component. Remember that many of the participants will have attended other outstanding incentive travel events in the past.

You must include the transportation, accommodation, dinning and entertainment components within the program. Check out the packages that the cruise and rail companies offer. Be sure to include enough detail about the different activities included.

Type your answers in a Word document for submission. Include a cover page, APA referencing (in text citations) and a reference page, Times New Roman font, size 12, double spaced. 800-1000 words.