Reference no: EM133148114
Fille out the following:
Use the business you chose form week 1: APPLE INC.
Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the business, as well as the outcomes of the internal and external environmental analysis.
Apple's vision, mission, and values are as follows:
Apple's vision statement is "We believe that we are on the face of the earth to make great products and that's not changing
Apple's mission statement is "to bringing the best user experience to its customers through its innovative hardware, software, and services.
Apple's values are accessibility, education, environment, inclusion and diversity, privacy, racial equity and justice and last but not least supplier responsibility.
Scorecard Areas
Develop at least three strategic objectives for each of the four balanced scorecard areas.
Financial Objectives
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Measures
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Targets: Timeline/ Metrics
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Increase market share
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Total Revenue
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Increase 5% in first year
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Customer Objectives
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Measures
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Targets: Timeline/ Metrics
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Increase customer value
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Increase profit contribution per customer
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Increase 5% in first year
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Internal Business
Process Objectives
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Measures
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Targets: Timeline/ Metrics
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Decrease lead times for new contract implementation
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Project implementation time frames
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Decrease time by 3% in first year
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Learning and Growth Objectives
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Measures
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Targets: Timeline/ Metrics
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Decrease employee turnover
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Facilitate regular training and opportunities for development
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Reduce by 4% in first year
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