Outcomes of internal and external environmental analysis

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Reference no: EM133148114

Fille out the following:

Use the business you chose form week 1: APPLE INC.

Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the business, as well as the outcomes of the internal and external environmental analysis.

Apple's vision, mission, and values are as follows:

Apple's vision statement is "We believe that we are on the face of the earth to make great products and that's not changing

Apple's mission statement is "to bringing the best user experience to its customers through its innovative hardware, software, and services. 

Apple's values are accessibility, education, environment, inclusion and diversity, privacy, racial equity and justice and last but not least supplier responsibility.

Scorecard Areas

Develop at least three strategic objectives for each of the four balanced scorecard areas.

Financial Objectives

Measures

Targets: Timeline/ Metrics

Increase market share

Total Revenue

Increase 5% in first year

 

 

 

 

 

 

 

 

 

Customer Objectives

Measures

Targets: Timeline/ Metrics

Increase customer value

Increase profit contribution per customer

Increase 5% in first year

 

 

 

 

 

 

 

 

 

Internal Business 

Process Objectives

Measures

Targets: Timeline/ Metrics

Decrease lead times for new contract implementation

Project implementation time frames

Decrease time by 3% in first year

 

 

 

 

 

 

 

 

 

Learning and Growth Objectives

Measures

Targets: Timeline/ Metrics

Decrease employee turnover

Facilitate regular training and opportunities for development

Reduce by 4% in first year

 

 

 

 

 

 

 

 

 

Reference no: EM133148114

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