Reference no: EM131204088
Bloomin’ Brands
Outback Steakhouse
Carrabba’s Italian Grill
Roy’s Restaurant (Hawaiian fusion cuisine)
Bonefish Grill (market-fresh fine seafood)
Flemings Prime Steakhouse and Wine Bar
L’Oreal
Maybelline, Lancome, Helena Rubinstein cosmetics
L’Oreal, Garnier, and SoftSheen-Carson hair care products
Redken, Matrix, L’Oreal Professional, Kiehl’s, and Kerastase professional hair care and skin care products
Ralph Lauren, Yves Saint Laurent, and Giorgio Armani fragrances
La Rouche-Posay, Vichy Laboratories, Dermablend, and SkinCeuticacl dermocosmetics
Johnson & Johnson
Baby products (powder, shampoo, oil, lotion)
Band-Aids and other first-aid products
Women’s health and personal care products
Neutrogena, Lubriderm, and Aveeno skin care products
Non-prescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Benadryl)
Prescription drugs
Oral health care (Listerine, Rembrandt)
Nutritionals (splenda, Lactaid)
Prosthetic and other medical devices
Surgical and hospital products
Vision care (Acuvue contact lenses, Visine)
Discuss how the three diversified companies are able to leverage the use of well respected brand names or other resources that enhance differentiation.
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Other resources that enhance differentiation
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