Orthodox management principles

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Reference no: EM132234985

Ricardo Semler, majority shareholder of SEMCO group of companies in Brazil, is famous for reengineering his father's company making it one of the most sought after employers. He has achieved so much on the basis of what has been seen as novel principles that go against orthodox management principles. From your readings, discuss what these novel principles are and give reasons why such principles have worked at SEMCO.

Reference no: EM132234985

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