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Original beetle-product differentiation

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Reference no: EM132319497

Volkswagen sold its original Beetle automobile in the USA until the 1970s. The original Beetle was made of inexpensive materials, was built using efficient mass-production technology, and offered few options. Then, in the 1990s VW introduced its new Beetle car, which has a distinctive style, provides more optional features, and is priced for upscale buyers. What was VW's strategy with its original Beetle-product differentiation, low cost of focus? Which strategy did VW implement with its new Beetle? Explain your answers.

Reference no: EM132319497

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