Orientation different from the sales-production orientation

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Reference no: EM132189080

1. How is a marketing orientation different from the sales or production orientation?

2. Conduct a Strategic Financial Analysis for one of these four firms, Apple, Amazon, Google, or Microsoft?

3. Stoneman suggests that channel strategy is not normally associated with segmentation. Do you agree? Provide examples where segmentation is integrated into a channel strategy? Is segmentation effective?

Reference no: EM132189080

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