Reference no: EM132288796

In this third project milestone, you will learn techniques for rigorously analyzing qualitative data. You will apply this to analyze the interview that you conducted at the end of the last assignment. This assignment should be done individually.

Readings and Resources:

• Transcribing: Finally, an easy, quick way to transcribe audio, for free, Quartz, Leah Fessler, Trint (automated transcription, but I don't have a sense for how high-quality it is)

• Step-by-step instructions and example for TIM 158 qualitative coding

• The Coding Manual for Qualitative Researchers, Johnny Saldana

Requirements:

1. Transcribe the interview, then skim through and annotate your transcript (individual).

If you have not already, transcribe the interview you conducted in homework #2. Annotate the transcript with attribute codes, e.g. participant demographics or other potential factors of interest for analysis. Quickly skim through the transcript and section it off into major topic areas using holistic codes. Use Google Docs for your transcript. You can copy the example in Step 1 in the step-by-step instructions as a template.

2. Make one detailed pass through the transcript to code characters and setting (individual).

Use the Google Docs comment functionality to annotate the transcript with Descriptive (D) and Process (P) codes. This helps to capture the setting. Only code the interviewee responses to make sure that you're not just coding leading questions, and use In Vivo codes. Then organize your codes, and use codeweaving to write short analytic memos that describe the various characters and settings discussed in the interviews. You can copy the example in Steps 2-3 of the step-by-step instructions as a template.

• Descriptive codes describe the things being talked about. Process codes describe the actions going on and should use gerunds whenever possible (e.g. -ing words). Make sure to also mark any quotes that are particularly salient, illustrative, or evocative,

• Organize all your descriptive and process codes into a list organized by the section headers. Include quotes associated with codes,

• When codeweaving, all of the codes should be used in at least one memo, and the memos should minimize the use of words that are not codes. All codes should be underlined within the memos and quotes should be italicized.

3. Make a second detailed pass through the transcript to code values and experience (individual).

Create a copy of the annotated transcript from before and make a second pass through it, this time annotating it with Values (V), Attitudes (A), Beliefs (B), Emotions (E), and Judgments (positive: J+, negative: J-). Only code interviewee responses, and use In Vivo codes (written with "quotation marks") whenever possible to ground your codes in the user's own words. Then organize your codes, and use codeweaving to write short analytic memos that give a richer depiction of the various characters and their experiences. You can copy the example in Steps 4-5 of the step-by-step instructions as a template.

Value codes describe the importance we attribute to things. Attitude codes describe the way we think and feel about things. Belief codes describe what we accept as true including personal