Organizations reinforce the focus on non-price attributes

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Reference no: EM132254427

In this chapter, you learned about various pricing concepts that firms consider when choosing a pricing strategy. Using your own perceptions, what considerations would you use in purchasing the following products?

Consider the following products:

A diamond ring

A haircut

Plumbing services

For each product, answer the following questions:

1. What are the non-price attributes of this product?

2. How do these non-price attributes contribute to your perception of the price of the good?

3. How do organizations reinforce the focus on non-price attributes?

Reference no: EM132254427

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