Organizational purpose and goals-consumer behavior

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Reference no: EM13330302

If you were the project manager for Harley-Davidsonprior to its entering China, what information would you haveprovided to the board of directors to lead to the decision to enterChina?

Address the following constructs through yourresearch:

Organizational purpose

Organizational goals

Performance measures

Consumer behavior

Global markets

Risk and return analysis

International risks

Present this information in the format of the executive summary ofno more than 3 pages, providing specific information related to theseven constructs and noting advantages and disadvantages forentering the China market, at the conclusion of the summary,properly citing facts according to APA standards.

Reference no: EM13330302

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