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To be useful, organizational "knowledge" has to be captured and used. Here are some ways of capturing it and using it effectively: (a) keep it human; (b) focus on useful knowledge and "know-how"; (c) collect artifacts; (d) avoid an insular, isolated focus; and (e) keep your knowledge fresh. Briefly explain what you think each of these suggestions means. As you write your explanations, discuss the implications for strategic decision makers.
Text: Coulter, M. (2013). Strategic management in action (6th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 978-0-13-262067-7.
Describe the role of packaging, labeling, and warranties in product management.
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Charles Lackey operates a bakery in Idaho Falls, Idaho. Because of its excellent product and excellent location, demand has increased by 5555 % in the last year. On far too many occasions, customers have not been able to purchase the bread of their c..
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