Organizational culture-communication processes and tactics

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Organizational Culture, Communication Processes and Tactics

Organizational cultures do not change very much because they are self-reinforcing. If you became the CEO of an organization, how would you go about creating a new and improved culture through the use of organizational communication? In short, what communication processes or tactics would you use to improve the culture and what measurement tools would you use to ensure that you succeeded?

Reference no: EM1359246

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