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Organizational culture at southwest airlines

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Reference no: EM131037067

1. Describe the organizational culture at Southwest Airlines. What role did Southwest's founder Herb Keller play in the development of the culture? How does the culture at Southwest distinguish the airline from its competitors?

2. Does Southwest's unique culture "fit" with Southwest's competitive strategy?  In other words, do certain aspects of the culture contribute to the company's ability to execute its corporate-, business-, and functional-level strategies effectively? Explain.

3. Assume you were appointed CEO of Southwest Airlines at the time Kelleher stepped down. Would this be an easy assignment given the success of the firm at that point, or a difficult one because you would have to follow such a popular, charismatic leader? Explain.

Reference no: EM131037067

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