Organizational buyers include all buyers of product

Assignment Help Operation Management

Reference no: EM132302894

1. Organizational buyers include all buyers of a product except which?

government agencies

wholesalers

not-for-profit organizations

ultimate consumers

service companies

2. The Los Angeles Unified School District (LAUSD) is the second-largest public school district in the United States and is an example of which type of organizational buyer?

government agency

reseller

ultimate consumer

business firm

manufacturer

3. Refinery requests for crude oil are based on customer need for gasoline. The demand for crude oil is referred to as ________ demand.

seasonal

selective

industrial

derived

primary

4. One way that marketing mix characteristics differ for organizational buying compared to consumer buying is that for organizational buying

advertising is typically uplifting and inspiring in nature.

promotions of all kinds are avoided.

price is often negotiated.

distribution is of negligible importance.

product quality is assumed among sellers and is rarely a buying criterion.

5. Which of the following is a commonly used organizational buying criterion?

order size

promotional incentives

breadth of product selection

senior management stability

ability to meet delivery schedules

6. The roles an individual can play in a buying center are all of the following except which?

user

decider

buyer

consumer

influencer

7. Large multistore chain resellers like Target, 7-Eleven convenience stores, and Safeway use a buying committee that differs from the typical buying center in that it is

highly formalized.

not comprised of cross-functional members.

concerned primarily about vendor diversity.

able to sign a binding contract that prohibits product modifications.

employs reverse auctions rather than traditional ones.

Reference no: EM132302894

Questions Cloud

What is the more effective method of delivery : 92440 Evidence For Nursing Assignment - Using evidence to inform clinical decision making, University of Technology Sydney, Australia

Develop power presentation of the articles : Develop power presentation of the 4 articles. Support your presentation with appropriate references. Use APA format throughout.

Eleven grants franchisees much flexibility : Eleven grants franchisees much flexibility in catering to local tastes in their stores.

Speculate and give justifications for how to control scope : Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment. Documenting the existing IT network.

Organizational buyers include all buyers of product : Organizational buyers include all buyers of a product except which? Which of the following is a commonly used organizational buying criterion?

Expansionary and contractionary monetary policy : What is monetary policy? What are some different instruments of monetary policy? What types of impact do expansionary and contractionary monetary policy

What type of business you would like to open : For this week's discussion, I would like everyone to decide what type of business you would like to open (the possibilities are endless).

Networking and building connections essential skills : How are networking and building connections essential skills to sales and marketing Using at least three different sources to support this answer.

Making a decision to shut down : Profits and the shut down decision. Why might a profitable motel shut down in the long run if the land on which it is located becomes extremely valuable

User Account

All Pages