Organizational buyer behaviour is similar to consumer

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Organizational buyer behavior is similar to consumer behavior in many ways. Explain how the concepts of culture, self-concept, and lifestyle work for both (list page numbers for both the consumer behavior (CB) concepts and the buyer behavior (BB) concepts.

Reference no: EM13754098

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Organizational buyer behaviour is similar to consumer : Organizational buyer behavior is similar to consumer behavior in many ways. Explain how the concepts of culture, self-concept, and lifestyle work for both (list page numbers for both the consumer behavior (CB) concepts and the buyer behavior (BB) con..

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