Organizational buyer behavior

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Reference no: EM13725911

Organizational Buyer Behavior: Marketing to organizations is significantly different from marketing to the consumer. This discussion will focus on issues such as derived demand.

Topic 1: Why is the concept of derived demand so important for companies selling products and services to other organizations? What is an example where an industrial company has benefited from changes in end-consumer demand?

Reference no: EM13725911

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