Reference no: EM132683077
Your task is to conduct a global industry comparative analysis that will help develop the strategy for expanding your organization's products into a new country. Note that the term products will refer to products, services, or a combination of the two.
In this fictional market expansion, your analysis will examine a real-life organization. To accomplish this task, you need to identify and assess the risks that your organization may encounter, such as market barriers and competition, as well as opportunities for success in the selected country. As the general manager for strategy, you have been tasked with the following:
1. Analyze your organization's resources and capabilities (organization profile).
2. Evaluate the external environment, specifically the industry in which your organization operates (industry analysis).
3. Select a new country as a market for expanding your organization's products (country risk assessment). You will select one country from the provided list and assess the risks associated with doing business in that country, including risks presented by its economic, political, and cultural environments.
Based on your research, in Week 5, you will make a recommendation to your senior vice president and CEO on expanding into this new market. Be sure to budget enough time for each of the following 12 steps:
1. Choose an organization
2. Examine your organization's background
3. Analyze the strategy and competitive position of the organization
4. Develop your organization's competitive strategy statement
5. Summarize financial performance of your organization
6. Analyze trends in your industry
7. Apply Porter's Five Forces Model
8. Select a new country as a candidate for market expansion
9. Assess international expansion
10. Conduct a PESTEL analysis
11. Assess global value chain
12. Examine cultural issues
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