Organization to formulate product marketing strategy

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1. Explain why it is important for an organization to formulate a product marketing strategy that includes cash flow and income projections. Discuss potential issues that a business can encounter if the marketing team has not adequately researched and constructed marketing strategies. Provide an example to illustrate your ideas. In replies to peers, discuss whether you agree or disagree with the ideas presented.

2. Recommend how to increase customer retention and summarize key points to support recommendations for the selected company of Cigna Health Care.

3. This project is an analysis of the marketing strategy for the Arm & Hammer brand:

1. Provide some examples to support your critique of their promotional strategy.

2. In marketing terms, how would you describe their distribution strategy?

Reference no: EM132271001

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