Organization needs to better understand current customers

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The marketing director of your organization needs to better understand your current customers. Explain how your customers’ cultural, situational, and social factors impact their buying decisions, both independently and through their interaction with each other, so your marketing director can create a better marketing plan.

Assume you are the sales manager for Foxconn, and you are currently trying to sell your mobile phone component to Riloz mobile phones in Brazil. Identify and discuss the differences between the various components of the buying center and how each of their roles will impact your ability as the sales manager to sell more mobile phone components.

Reference no: EM132195222

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