Reference no: EM133302486

Question

TRUE or FALSE.

1. Metrics give a measure of an organization's department's overall health and performance.

2. Knowing the "why" behind what people do on a daily basis gives you the power to analyse and influence behaviour.

3. Firmographic describes the company's someone's work for.

4. The third step in the buyer journey process is Review.

5. The CRM should give you the ability to view your buyer journeys and track them as they progress toward becoming customers in real time.

6. Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes.

7. 47% of CRM users said that their CRM had a significant impact on customer retention and customer satisfaction.

8. Salesforce Marketing Cloud is marketing platform that has capabilities to support many facets of marketing.

9. CRM software is an upgraded version of your contacts in your cell phone.

10. CRM is mainly regarded as only a sales tool.