Organization competitive advantages and related strengths

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Reference no: EM132276840

Review Starbuck's website and conduct other research about the organization to answer the following questions:

What are the organization’s competitive advantages and related strengths?

What are the organization’s competitive deficiencies and related weaknesses?

What factors need to be addressed by the organization in order to maintain its competitive advantage?

The factors that you should consider include: Does the organization have significant efficiencies, such as a lower cost structure, higher employee productivity or capital productivity than its competitors? What are these efficiencies? What are the perceived quality and/or reliability of your organization’s products? What position on the quality map for your company’s products does it hold? How innovative are your organization’s products? Is it perceived in the market in terms of its product innovation? Is it the industry leader or the lagger? How are the organization’s customer service and/or responsiveness perceived in the market? Would this perception be considered as a strength or a weakness? Why? What role will each of these factors play in how your organization maintains its competitive advantage?

Book: Strategic Management- case study

Reference no: EM132276840

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