Organisations face greater challenges for survival

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Today's organisations face greater challenges for survival and improvement compared to a decade ago. There is an urgent need for effective corporate communication in every organisation regardless of whether it is a corporation, manufacturer, educational institution, non-governmental organisation, construction company or government agency. This is because if the organisation needs to manage its stakeholder demands, it must develop a mechanism to build strategic relationships with its various stakeholders.

During the Covid-19 pandemic, do you think corporate organisations in Malaysia can survive and maintain its positive competitive advantage in a highly competitive business environment? Give reasons for your answer with relevant examples.

Reference no: EM133214418

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