Reference no: EM133089900

Reference:

Brenda Smith's family has been a pioneer in distillation and use of Australian sandalwood (Santalum spicatum) in the fragrance industry under the brand - Album. An art form, handed down from generation, has enabled Brenda to continue the family legacy and further develop the company, which is now known for its quality, consistency in products, and reliability. Introduce a range of new Australian sandalwood products for boutiquedistribution; and

• Supply quality oil to the cosmetics, aromatherapy, fragrance and therapeutic markets and manufacturers globally, aimingfor a niche position for Australian sandalwood oil as natural,sustainable, and healing ingredient.

In early this year, Brenda, with the help of her family, has begun distilling oil from Sandalwood Album, the most premium sandalwood species. Her grandfather first sourced the seeds from Mysore in India in the nineties and then began growing plantations of Sandalwood Album in Western Australia. Today, the oil is used to create a range of products available at health shops and boutiques. Brenda has a plan to export oil and sandalwood to over 70 markets worldwide in the coming years.

Develop a Strategic Plan

Strategic plans are done and reviewed on yearly basis and determine where an organisation is going over the next year or more and how it is going to get there. The strategic planning is dynamic process where it keeps pace with changing business environment.

A strategic plan typically contains.

• Executive Summary
• Organisational Profile/Introduction/Key Stakeholders
• Mission Statement
• Vision Statement
• Organisational Values
• Goals and Objectives
• Environmental Scan (Competitive Environment)
• PEST Analysis
• SWOT Analysis
• Key Strategies and Strategic Management System
• Implementation/Action Plan
• Risk Analysis and Contingency
• Financial Plan and Cost-Benefit Analysis (e.g.,, cost of implementation vs. expected benefits to the organisation - quantitativeand qualitative)