Organisational management areas

Assignment Help Marketing Management

Reference no: EM13138247

1. Demonstrate an understanding of the differing roles of marketing in different organisations
2. Analyse the key issues in managing marketing operations within an organisation
3. Explain, use and evaluate tools and techniques employed by marketing managers in developing and managing their strategies, plans and operations
4. Understand, describe and evaluate the importance of, and mechanisms for, control and evaluation within marketing management
5. Recognise the need for integration between marketing management and other organisational management areas such as operations, finance and HR
6. Discuss the key trends in marketing management
7. Analysis of information and/or a situation
8. Problem solving and decision making
9. Reading, synthesising and reporting of current marketing management topics.

Reference no: EM13138247

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