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You can choose from one of the two options: the individual creation of a PowerPoint Presentation or an Infographic and examine the organisation's current competitive environment as well as the current marketing mix. Based upon the organisation selected, the infographic/PowerPoint slides will include:
1. An introduction to the organisation - background history, markets etc.
2. An analysis and audit of the organisation's current market and competitive environment - via key tools such as SWOT/TOWS analysis, PESTEL analysis and Porters Five Forces.
3. An analysis of the organisation's current Marketing Mix via the Marketing Mix Framework (4Ps/7Ps). It is suggested that a minimum of five PowerPoint slides will be needed to meet the requirements of part 1 of the assignment. Alternatively, the equivalent amount of content can be submitted as an infographic. The organisation selection should be between small-sized and medium-sized businesses. Small sized are considered to have less than 100 emloyees and revenue of less than $5M per year. Medium sized business is considered to have less than 300 employees and year revenue less than $25M.
Could you choose a company that can meet the assignment requirements in detail, and complete all of the requirementsfor the assignment.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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