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I. In 2013, was social media technology as vast and powerful as it is now, 9 years later? Did most people in 2013 use social media to communicate?

II. What have ad agencies learned from the Oreo social media post during the 2013 Super Bowl, "Oreo's Super Bowl Tweet: 'You Can Still Dunk in the Dark,'" in 2013 and are they better prepared today to handle such situations?

Reference no: EM133176669

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