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Scenario D: A global cosmetics company called Eden Beauty is considering its corporate strategy. Several members of its board of directors believe they have the "perfect" strategy for the company. Dan believes that the best option is for Eden Beauty to stay on its current track of offering only organic cosmetics to customers who like organic products. Marta wants the company to expand by purchasing the manufacturing plants that produce the Eden Beauty products. Another director, Hector, wants to build the company by adding related products, such as skin care and perfume, to be sold alongside its current products. Finally, the original owner of the company, Keiko, wants to expand the company by doing something completely new, such as building restaurants or perhaps starting an entertainment park.
Which of the following corporate strategies is Dan advocating?
Concentration
Vertical integration
Concentric diversification
Differentiation
Conglomerate diversification
Which of the following corporate strategies does Marta favor?
Lateral diversification
Most strategic control systems include which of the following in order to monitor and control major financial expenditures?
A vision statement
A mission statement
A budget
A SWOT analysis
A handbook
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